Since most of us dont really know about Search Engines and SEO, we do end up being on the receiving end of our SEO vendors' wrong doings. Taking advantage of our "lack of knowledge", SEO Companies (Not all, but few bad ones), will do things that might get you results in the short run, but are undesirable in the longer run. They adopt "Black Hat" or "Spammy" techniques to get your site in Top 10 for your desired keyword, earn your praise, collect the money and then start looking for another prey. But once they are gone, you will not even realise when your site is penalized and you start loosing out on your business.
Hence, it is very important that you have proper "Alarming" system in place, which will alert you whenever your site is penalized and how you can get it removed! You also need to know the various Black Hat or Spam techniques which might get you in trouble in the future.
Read this very interesting and very useful blog post by Rand Fishkin, CEO of SEOMoz. Although the post if very lengthy and is very technical, it will be good learning experience :) (I really like the flow chart!).
So, read on and hope you like it info. Do post me if you need any clarifications on any of the posts!
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